Challenges & Execution


Poonawalla Fincorp (PFL) stands out in India’s financial sector, focusing on consumer and MSME lending. Spanning over 110 branches nationwide, PFL offers a suite of loan services including business, pre-owned vehicle, and property-backed loans, addressing the varied financial aspirations of both individuals and enterprises.


In my role as a Relationship Manager within the Medical Equipment and Machinery Loan Division, I encountered obstacles such as cultivating a solid client base for our novel product range. The introduction of this new line meant pioneering efforts in market research and networking to pinpoint and engage prospective clients interested in financing medical equipment and machinery.


Employing market research methodologies to identify potential clients, executing networking strategies to engage with the target audience at machinery expos, and developing tactics for creating partnerships with equipment manufacturers—all while leveraging PFL’s competitive advantages—were essential steps in establishing a strong market presence.


To tackle these hurdles, I employed a strategic approach to market analysis and competitor assessment. By actively engaging in machinery expos, I highlighted PFL’s competitive advantages to equipment manufacturers, creating essential partnerships. I also met customer financing needs with customized solutions, a tactic that proved instrumental in building a strong customer foundation for our department and achieving success in a competitive market.